Visionary brands emerge when visionary leaders do
The business story is nothing without a human story
The business story is nothing without a human story
Just as you can't decouple the lead actor in a feature film from the script, nor the cast of characters.
The value of a brand is only as strong as the people and the story behind it. These are the cast and crew that bring the story to life.
The making of a feature film is much the same as the making of a brand.
Lisa Worrall, Director, Producer, Brand Leadership Coach
Build and monetize your personal brand to fuel your business.
Establish a brand story that makes the competition irrelevant and draws on the collective irreplicable superpowers of your leadership.
Articulating your why, your value proposition, and unique point of view that meets your customers where they are and makes them the hero.
The Internet of Things Talent Consortium is an international coalition of powerhouse organizations, human talent experts, education and public sector advocates, to enable the workforce of the future.
A tell-it-like-it-is blog on the issues that matter – to your current and future customers, team(s), and communities you touch.
For more than two decades, producer/director, brand curator, and executive leadership coach, Lisa Worrall, has been a trusted advisor and partner to organizations and executives going through complex transformation, carving out new markets, and galvanizing social innovation.
A change agent, Lisa works with executives and brands alike to find the undiscovered intersections, to find their "why", beyond the bottom line, and beyond products. Her method combines journalism interview techniques with the character development techniques in the manuscript phase of filmmaking -- flipping the script to uncover the untold gem of a story. She and her team get to the heart of an organization and its leadership team, to find their collective 'ID' and build a powerful strategic position and narrative that is irreplicable in the market.
We believe there is a trove of untold stories just waiting to be discovered. Most executives are so wed to corporate messaging, they've missed the real value in flipping the story to the issues and opportunities that matter, broadening the appeal to customers in powerful ways.
From big brands, to start-ups, to business visionaries and champions of social change, we know from experience — people don’t buy what you do, they buy WHY you do it.
We know how to produce and direct the story that surfaces your unique value proposition, the story that only you can tell, that fuels your business.
Calling all change agents, black sheep, visionaries, corporate rebels, aspiring C-suite execs and undiscovered board directors; from avant-garde start-ups to current market leaders pushing new boundaries.
We work with organizations that reject the notion of “business as usual”, leaders making radical business transformation happen, and big-picture thinkers who consider social impact a central tenet of good business (not just PR rhetoric).
If you have a story that has yet to be told, that might be the making of something epic, we want to work with you.
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